Marketing of personalised plates provides a unique opportunity for Governments to generate additional revenue and present consumers with an exciting, innovative, and desirable product.   Consumers in various jurisdictions have responded enthusiastically when given a choice from a refreshing new range of special high quality graphical license plates. 

To maximise the revenue opportunity it is important to establish easy access to information, purchasing channels and delivery processes.  Success also requires a dedicated team with experience and knowledge of the marketing process and what consumers will pay for in the specialised niche markets. The most successful operations have been outsourced to an established partner with the necessary marketing skills and intimate knowledge of the personalised license plate market.

LicenSys has applied experience in providing a flexible range of marketing services depending on the Government Requirements. It can vary from consulting for a specific marketing service such as market research or channel management to providing the full outsourcing of marketing services such as www.tasplates.com and www.myplates.com.au .